About Our Firm
Elm aligns strategy, communications, and production to help organizations clearly express capability and strengthen market presence.
FOUNDED IN 2017
A Coordinated Partner for Clear Communication
From infrastructure and engineering to professional services and public-sector organizations, Elm understands how capability is developed, delivered, and communicated in real-world environments. Elm’s work helps organizations strengthen both internal and external market presence. By aligning strategy, brand, communications, and production, Elm ensures expertise, operations, and value are clearly understood within organizations and consistently expressed to the markets they serve. This alignment supports clarity across teams while strengthening credibility, recognition, and trust externally.
With coordinated communications and content, Elm translates organizational capability into visible, credible presence, helping organizations operate with operate consistently and be clearly understood in their markets.
Elm works as an extension of your team, aligning strategy, production, and messaging into one coordinated approach. Our work is structured to build steady, credible market presence through consistent execution and purposeful visibility that reflects your organization’s capability, operations, and value. With communications, marketing, production, design, and sales enablement working together, Elm helps organizations turn real work into clear messaging, professional content, and lasting visibility.
Need support across more than one area?
Elm partners with organizations as a fractional communications and production team, providing ongoing access to strategy, PR, marketing, video, photography, design, websites, social media, and creative support without the cost or complexity of building every role internally.
Our Leadership
Lacy Gevers, MBA
Managing Partner
Lacy helps organizations clarify their message, strengthen visibility, and build a more credible market presence. With more than 15 years of experience in brand, communications, marketing, and public relations, she works with leadership teams to align strategy, messaging, and content around the organization’s goals. Her work supports clients across industries nationwide, helping turn capability, expertise, and organizational priorities into communication that builds trust, supports growth, and reaches the audiences that matter.
Guy Gevers Jr., FAA Certified Drone Pilot
Managing Partner
Guy helps organizations turn real work, people, and operational capability into clear, professional visual content. With experience across film production, graphic design, audio engineering, and brand storytelling, he brings a hands-on production background to Elm’s work with companies, nonprofits, and public-facing organizations. His approach blends technical production skill with a strong understanding of how visuals shape credibility, helping clients communicate their value through video, photography, design, and cinematic storytelling.